Check the Full Ingredients and Directions of The Ordinary's HA + Asiaticoside Lip Treatment
Key Takeaway
The Ordinary's HA + Asiaticoside Lip Treatment is a 10 ml lip emulsion. Coverage on October 16 says it is sold in Korea at the Yeonnam store, the official Naver store, and the official Coupang brand shop.

The brand highlights hyaluronic acid, asiaticoside, and goji berry extract as its key ingredients. This article covers where it is sold, the ingredients, directions, how to read the test claim, and what to check before buying.
When and where did this product launch?
Energy Economy News reported on October 16 that DECIEM's The Ordinary had introduced this lip treatment. The article does not give an exact Korean launch date.
| Item | What the official page and coverage say | Where it was confirmed |
|---|---|---|
| Brand | The Ordinary (DECIEM) | Official product page, Energy Economy News |
| Product | HA + Asiaticoside Lip Treatment | Official product page |
| Where sold in Korea | Yeonnam store, official Naver store, official Coupang brand shop | Energy Economy News |
| Size | 10 ml | Official product page |
| Format | Serum in emulsion form | Official product page |
I checked these on 2026-10-17. Prices vary by retailer and over time, so this article does not list one.
Which ingredients does the official page highlight?
The official page names four key ingredients but does not give their concentrations.
| Ingredient | What the official page says | What to keep in mind |
|---|---|---|
| Fermented hyaluronic acid | Listed as a key ingredient | The page does not say which item in the full list it corresponds to |
| Micro-encapsulated hyaluronic acid | Listed as a key ingredient | No concentration is given |
| Asiaticoside | Listed as a key ingredient | It is 13th of 26 in the full ingredient list |
| Goji berry extract | Listed as a key ingredient | It is 16th of 26 in the full ingredient list |
The full list starts with glycerin, water, and hydrogenated polyisobutene. It also contains jojoba seed oil and sunflower seed oil, and the official page marks it as not oil-free. The hyaluronic acid items listed are sodium hyaluronate and hydrolyzed hyaluronic acid.
The official page says it is alcohol-free, silicone-free, and vegan. It does not state whether it is fragrance-free. The page notes that ingredients may differ by time and region, so compare it with the Korean packaging.
How is it meant to be used?
The directions on the official page are simple.
- Apply a thin layer to clean, dry lips morning and evening.
- Reapply as needed during the day.
- For a plumper look, the page recommends applying it at least twice a day.
- Layered over lipstick or tint, it adds gloss. Applied under lip color, it may make the color wear off sooner.

How should I read the 93% hydration claim?
Coverage says the brand's own clinical test found lip hydration rose 93% right after use. The official page also shows a 93% hydration graphic but gives no number of participants, duration, or measurement method.
The official page also shows photos taken 15 minutes after use and after eight weeks of twice-daily use. Test conditions are not published with them either, so treat them as examples the brand presents.
A "plumper" look describes a temporary appearance that comes from moisture. It does not mean the same result as a procedure such as filler.
What should I check before buying?
- Check that the full ingredient list on the Korean packaging matches the official page.
- Look for ingredients that have not suited you before, such as jojoba seed oil or goji berry extract.
- If you are sensitive, try it on your inner arm first, then on a small part of your lips.
- If you have had lip filler, ask your treatment provider first.
- If redness, burning, itching, or blistering appears, stop using it and consult a professional.
Comparing a single photo of the ingredient list on the Korean product page with the official list quickly tells you whether it is the same formula.
Frequently Asked Questions
Where can I buy it in Korea?
According to coverage, it is sold at The Ordinary's Yeonnam store, its official Naver store, and its official Coupang brand shop. The exact Korean launch date is not given in the sources I checked.
Can I use it if I have had lip filler?
The official product page says it is not expected to conflict with fillers but advises checking with your treatment provider first.
Can I use it with lipstick?
The official page says you can layer it over lipstick or tint for a glossy finish. It also notes that applying it under lip color may shorten how long the color lasts.
Sources & Verification Date
- The Ordinary HA + Asiaticoside Lip Treatment official product page · Verified
- Energy Economy News [Smart Care] d'Alba, Cosmax, Centellian24, Aekyung AGE20'S, DECIEM The Ordinary, Tocobo, Ohype · Verified
All materials have been verified from official announcements and may have changed since verification.